Technological Convergence Essay Example | Topics and Well Written Essays - 500 words

Technological Convergence - Essay Example The essay "Technological Convergence" covers the overview of the design and technological features of the iPhone 4S cellphone. The iPhone 4 S cellphone has some of the most advanced features that can be found on a hand held communication device. The primary reason why I bought this phone is its simplicity despite having many features. iPhone 4S has a large screen with retina display technology makes it possible to view a lot of information on a single display without compromising the quality. The accelerator technology keeps everything on the screen in an upright position even when the phone changes orientation. The touch screen technology makes it possible to have a large screen with the inbuilt touch keypad. The best technology is I Cloud application. iCloud technology enables the user to communicate with other devices such as computers, iPads, PDAs remotely without connecting to them via cable connections. For instance, I usually send or retrieve music and video files from my computer without using the USB cable. I use my iPhone 4 S to play video games that can project to HDTV by use of AirPlay technology. With the 3G internet technology, I can move files and videos through the internet at a speed of 10 Mbps. The most intelligent feature is the Siri technology that makes it possible to communicate verbally with the phone. I talk and command the iPhone just as I would to a human being. With its two core processors in the A5 microchip, it is the fastest phone that I have ever used especially for gaming.

Assignment in medicine Essay Example | Topics and Well Written Essays - 500 words

Assignment in medicine - Essay Example concerns, commitments, behaviors, and attitudes of the pharmacists on the delivery of drug treatment with the aim of attaining definite therapeutic results towards patient health and quality of life. These results are preventing a symptomatology or disease, slowing or arresting the disease process, reduction or elimination of a patient’s symptomatology, and the cure of a disease (Berenguer et al., 3939) The opportunity of the pharmacy’s to mature as a profession through accommodating its social responsibility to minimize drug-related mortality and morbidity is explored. Pharmacy has shown the apothecary function, but has not yet been reinstated to its erstwhile significance in medicinal care. Once the pharmacists deliver medicinal care to the patient, by establishing the treatment with a non-prescription acts or drugs within an institution on a given therapy, the standards of the pharmacist’s actions must fit in with state pharmacy principles founded on the International Pharmaceutical Federation (FIP) Guide to Good Pharmacy Practice. This can be enhanced through literature and research of the drug to determine which one is best for a particular situation. It is not adequate to give out the right drug or to deliver sophisticated medicinal services, nor will it be enough to invent new technical tasks. Pharmacists and their associations should stop viewing inward and st art readdressing their energies to the larger social good. In 1987, some 15,000 hospitalizations and 12,000 deaths due adverse drug reactions (ADRs) were conveyed to the Food and Drug Administration and several cases went unreported (Hepler, 1495). Drug-related mortality and morbidity are normally preventable, and medicinal services can minimize the length of hospital stays, the number of ADRs, and the cost of care. Pharmacists should abandon factionalism and implement pharmaceutical care that is patient-centered as their values of the practice. This in turn comprises of three functions:

Madonna and Child Paintings Throughout History

Madonna and Child Paintings Throughout History Through history, people had used art as a reflection of their religious beliefs and culture values. The illustration of Madonna and Child had been one of the most recurring arts in Christianity and European art in general. According to Christian beliefs, Madonna represents the virgin marry and the child represents baby Jesus. Thought these religious paintings and sculptures of The Madonna and Child may be along the same lines in their depiction of Christian iconography and artistic style, each carries a different taste and reflects the different time periods and the different artists that had created them. Three examples of these paintings are Madonna and Child, created by Berlinghiero from the Italian Maniera Greca period, Madonna and Child created by Duccio during the Italian Proto-Renaissance, and Madonna and Child with Angels created Cosimo Rosselli during the Early Italian Renaissance periods. When a viewer observe these three Italian paintings, the viewer would recognize a deve lopment that takes place through the three time periods which is from the early thirteenth century to later fifteenth century. Differences in these three paintings include the illustrations of the figures, drapery style, treatment of space, and inclusion or the exclusion of the viewer. Nonetheless, the paintings represent similar religious and cultural values since they all depict the Christian iconography of the Virgin Marry with baby Jesus. Madonna and Child is a very common Christian iconography that was seen through history since the Byzantine Empire. The painting Madonna and Child was painted around 1230 during the Italian Maniera Greca period by Berlinghiero, the outstanding painter of the thirteenth-century Lucca (Museum Label). This painting is tempera on wood with the two figures on front of a gold background. Madonna is wearing a huge dark blue cloak with golden decorations which covers most of her body and a reddish dress underneath the cloak that can only be seen in her arms. To show her modesty the only things that can be seen from her body are her face, neck, and hands. Her face shows a depressed feeling with the lines around her eyes and her small mouth that depicts a frown. Her hand has an unrealistic look which are elongated and skinny. According to the Museum label, Berlinghiero was always open to Byzantine influence, and this Madonna is of the Byzantine type known as the Hodegefria, in which the Madonna points to the child as the way to salvation. The Hodegefria illustrate the Christian values and the value of the B yzantine art. The Child is wearing an orange Clock that covers most of his body. He is seated on top of one of his mothers hands with his body tilted towards his mother and his head facing the viewer. One of his hand points towards the right and in the other hand he is holding a scroll that represent the religious scriptures, which carries a Christian iconography in which the scriptures represents the bible. Thought his is suppose to be a child his face is an adult like face, which also can be a religious iconography that show Jesus as a mature child who leads people to salvation. Berlinghieros Madonna and Child is inorganic and unrealistic when it comes to the drapery of the clothing and the treatment of space. The figures are also set in an awkward way with inorganic style of the body. There are many folds in the figures clothes which extreme for a realist dress. The treatment of space is missing in this painting, where the figures seem to be flat and the light source is not clear in depicting the space and atmosphere. This painting is similar in its drapery and treatment of space to the painting Madonna and Child Enthroned with Angels which is from the same time period. Thought the painting is unrealistic, it is still considered as a very great artistic work that depicts cultural and religious values of that time. Duccios Madonna and Child was created during the Italian Proto-Renaissance around 1300. Like the Berlinghieros painting, Duccios painting is tempera on wood with golden background. Moreover, Madonna is wearing a blue cloak with golden lines on the edges which covers most of her body. Madonna is looking at the Child who is trying to play with her checks and holding him with both of her hands. She seems to have a sad look with her tilted head towards her child. The Child or Jesus is also wearing an orange dress with a red cloak over his shoulders. Compare to the child from Berlinghieros painting, Duccios child is looks more like a normal child. We can see that the depiction of the child has developed to a more realistic and organic one. In this painting not only does the child looks realistic in his facial characteristics but with his childish movement while playing with his mother checks. The drapery style is more organic than that of Berlinghiero but is not totally realistic. It has a very heavy and earthy feeling with its huge curves and wrinkles. This painting also lacks the emphases of space, since the figures looks like flat on the golden background. This painting can be compared with Giottos paining Madonna Enthroned with Angels and Saints, which is from the same time period, where we can see similar drapery style and facial characteristics of the child. Furthermore, this painting also shows the counting religious values of Italian art. This painting, like all the Madonna and Child paintings, has the Christian values. The third painting is the Early Italian Renaissance painting Madonna and Child with Angels by Cosimo Rosselli which dates about 1480 to 1482. Thought this painting is made of tempera and gold on wood, it is much more complex than both of the other paintings. In this painting Madonna is dressed in a light red cloth and a light blue cloak floating over her head and shoulders while the child is shown nude, which is different than that of Berlingiero and Duccios paintings. The posture of the figures is also different; Madonna is holding the child with both of her hands to make him stand on top of a table. Although, the childs body is a little disproportional, the bodies of both figures are more organic and natural. The bodies do not have a longitude hands and awkward faces like the other two paintings, which show the development in artistic design of the figures. Moreover, Rossellis painting has a more developed drapery style and space treatment. The drapery is more organic with ordinary looking wrinkles. The treatment of space is also a lot more developed than the other two paintings. Since the other two paintings had the figures as if they are flat, this painting is more organic because the viewer can feel like the figures are close while the background is seems far. This painting also has a vanishing point that gives the painting the feeling of space. As seen in the three paintings of the Madonna and Child, we can see that art develops through the years. Even thought the paintings of Madonna and Child carries the same religious cultural values, one can see how the style of the painting changes over periods of time in its drapery style, space treatment, figures characteristics, and even the postures of the figures. As a result, we saw that the depiction of the Madonna and Child in the late fifteenth century is more complex and organic than that of the early thirteenth century.

Salvador de Madariagas La jirafa sagrada (The Sacred Giraffe) Essay

Salvador de Madariaga's La jirafa sagrada (The Sacred Giraffe) Amidst the fight for women’s suffrage in Spain, Salvador de Madariaga wrote The sacred giraffe, being the second volume of the posthumous works of Julio. In 1925, the time the book was published, women in the United States and much of Europe had secured the right to vote while those in Spain still remained in the fight. Madariaga an active politician as well as a writer sets up his novel as a world turned upside down. The humorous account of a make believe world where women have switched places with men depict the seemingly backwards society as a relative utopia based on peoples attitudes, rather than its social structure. The sacred giraffe starts out with a science conference contrasting the people in a mythical land known as Europe to their particular society, the Ebonites. In this land, males were thought to have dominated the public life of the fabled White Race; a humorous concept to the black women, the leaders of Ebonite society. Not only are the gender roles and skin tones different but the strange Race of 5000 years ago, were thought to be cannibalistic because "the Whites stored the remains of their dead instead of burning them"(3). The land of Ebony is a portrayed such that black is white, male is female, up is down, in this twilight-zone style country. The story plays out as a peek through a small window of time and space into the Ebonite society, centered around the doctoress Zama and her family as Zama tries to convince people that Europe did exist while her husband M’Zama, tries to fix up his brother with an eligible young women named Scruta. All the while the reader is given a tour of Ebony, exploring the major sites of the religious hive, ... ... is a long time and you don’t remember, but in those days no rain ever fell on the sea, nor on lakes, nor on rivers and brooks†¦Fish had no bones, so that children could eat them without making their parents choke, and oysters could be opened as if by persuasion"(189). The overall message of Madariaga is that it is the characteristics of each individual that form a functional society. It is neither the gender nor the color nor the exact workings of the government that allow the formation of a Utopia. Even from a seemingly ridiculous culture it is the moral thread that binds the people. The work may have been designed to influence the political swing of Spain, but its instruction holds true in all of humankind. Works Cited Madariaga, Salvador de. The sacred giraffe, being the second volume of the posthumous works of Julio. London: Martin Hopkinson & Co., 1925

How revolutionary was the American war Essay

The American war of independence was also known as the American revolutionary war. This war was fought between the American colonies and England. The war itself started with the battle of Lexington and concord. It started when some soldiers of the British army arrived in Lexington, Massachusetts. Over there, they fired at the colonial militia which it was a group of farmers, boys as well as old men. Then on the following day they headed to Concord and over there they killed some Americans. Thus, this was the first engagement of battle of the revolutionary war. The broader sense of the revolution began when parliament started to impose laws and regulations to the colonies. For instance, After the French and Indian war was over, Britain turned its attention to the colonies. They restricted the colonies to trade with other nations. Thus trough the navigation act the colonies were allowed to trade only with England. So goods such as sugar, tobacco, and cotton that were produced in the colonies could only be exported to British ports. Indeed, these rules and regulations ended up restricting the colonist’s life and freedom Other laws that they impose on the colonies included taxes. Since the French and Indian war had put England in a lot of debt, they decided to raise the taxes. Then In 1764, England passed the Sugar Act, which was used to raise money from the colonies. Moreover, â€Å"The Stamp Act passed by England in 1765, placed taxes on everyday items such as newspapers, legal documents, and even playing cards† (Divine 135). Furthermore, England did not even consider the thoughts of the Americans when they tried to have soldiers enforce British taxes and acts. The colonists felt that they were treated unfairly so they called for a meeting to protest the tax. So, representatives from nine out of the thirteen colonies came to this meeting. â€Å"The colonists drafted petitions to parliament that stated no taxes should be imposed on them, but with their own consent, given personally, or by their representatives† (Divine 136). Besides, they felt that the stamp act was improper because Am ericans were not represented in parliament. But still, the British went behind their own law which is â€Å"no taxation without representation† (Divine  132) and still taxed the colonies anyway. In return, the colonists imposed a voluntary boycott of British goods until parliament repealed the stamp act. So, it was obvious then, that the British were not treating the Americans equally like their own citizens in England. So I think that it was these inequalities that also lead to the decision to declare independence from the British rule. In addition, the â€Å"Townshend Acts came and it also taxed glass, paper, tea and lead.†(Divine 140) Therefore, the colonies refused to pay. In fact, it didn’t seem logical then that the colonies were regulated and tax by a government from so far away. Eventually, the Americans realized that the only way for them to retain their rights was to have political freedom from England. So they wanted independence from England. But unfortunately, the British strongly opposed letting the Americans be free. Therefore, it created many conflicts between the Americans and the British especially the soldiers. Indeed, all of these conflicts led to the revolutionary war. Finally, when America decided to declare its independence and go to war, it was a sign of radical action. Britain’s army was bigger and consisted of well trained and experienced soldiers. Americans, on the other hand, had soldiers who were poorly trained and equipped. But that didn’t stop them. They were determined to go to war anyway in order to change the rule of the nation. As a result they were able to break away from British rule. Thus the revolutionary war had a greater impact on the colonies and involved more than their independence. A new view of government was created that the world had not seen before. Democracy for the first time was implemented in a government and its authority was based on individual rights rather than from a king or church. Furthermore, the revolution changed the American society in some ways. For instance, after the war the American people denounced such English titles like esquire from the names of wealthy people. They also lower the amount of land that they needed in order to vote. Even though the American Revolution brought some change, other things were still the same. For instance, the distribution of wealth in America was still uneven Thus, â€Å"the sudden accumulation of large fortunes by new families made other Americans sensitive to aristocratic display†(Divine 163) Moreover, women were not allow to vote and it took a long time for some slaves to be free or  to be treated as equals. Thus the revolution did not bring about a big change of American society, at least not in the short term. But, â€Å"republicans such as Samuel Adams and Thomas Jefferson raised issues of immense significance for the later history of the United States. They felt that equality was essential. â€Å"Even though they failed to abolish slavery, institute universal manhood suffrage, or apply equality to women, they articulated a set of assumptions about people’s rights and liberties that challenge future generations of Americans.†(Divine 168) Reference: America past and present, volume I, Divine Breen and Fredrickson Williams, copyright 2002 http://encyclopedia.thefreedictionary.com/American%20Revolution http://www.kusd.edu/schools/lance/platinum/banaszynski/revolution/patriot_links_2003/taxes_taxes_taxes.html

Viral Marketing: Effectiveness and Implementation

Word-Of-Mouth Marketing: Effectiveness and Implementation Submitted by: Spandana Araga Marketing II Term Paper How it works Advertising agencies and marketing experts get paid big money to create ads that are unforgettable. But getting those ads seen and getting people to talk about them are two of the biggest challenges facing any advertiser these days. It is a common misconception that memorable marketing campaigns require big budgets. Somewhere along the line, marketers came up with a brilliant solution: let the customers spread the word themselves.Word-OfMouth Marketing(WOM), also known as Viral Marketing consists of advertising campaigns and messages that depend on peer to peer forwarding. WOM plays on the common sense that when a person likes something, they want to talk about it. They create a potential for exponential growth like a â€Å"virus†, and hence the name. Trusav et al (2009) in a study of WOM versus traditional marketing found that WOM referrals have a strong impact on new customer acquisition. The long-term elasticity of signups with respect to WOM was estimated to be . 3. The elasticity for WOM is approximately 20 times higher than that for marketing events and 30 times that of media appearances Effectiveness of WOM According to the article, â€Å"Word-Of-Mouth Marketing will change your business† by Hedges and Chung word-of-mouth marketing â€Å"gives brands a powerful and influential way to engage their target audience. The article talks about how consumers are very vocal about their views especially when it comes to personal care products like cosmetics.Projections by eMarketer predict 72 million U. S. adults will regularly give WOM advice about products or services in 2011, up from 65 million in 2006. There are 3. 5 billion WOM conversations occurring daily in the U. S. , according to the Keller Fay Group. Though 92% of these conversations are through off line means- face to face or phone- a vast majority of the influencer s depend on the internet to get more information and make decisions.From plain old word of mouth, now with the use of social networking sites such as facebook, youtube and twitter, the effects of viral marketing campaigns can be amplified. For example Barack Obama got the youth to vote, a task many thought impossible, by utilizing social networking sites. He accomplished this by strategically tapping into nearly every major social media outlet. At the time of Obama's inauguration in January 2009, the President had 3 million friends on facebook, 3000 videos on Youtube and several followers on twitter and myspace.Implementation Though most marketers will agree that WOM is an effective marketing tool, surprisingly, not many choose to utilise it. A CMO Council survey found 56% of senior marketers saying their companies have no programs to track or propagate positive WOM. Marketers would benefit by keeping track of what is being said about their product and learning ways to infiltrate, i nfluence and spark conversations about their products. Word of Mouth Marketing Association outlines some positive WOM guidelines. The first is creating communities and connecting people.This can be in the form of creating user groups and fan clubs, supporting independent groups that form around your product, hosting discussions and message boards about your products. Avon hired Communispace to create a private online customer community, where the company can develop and maintain relationships with its brand advocates. Another guideline is motivating brand advocates and evangelists to actively promote a product by providing recognition and tools to active advocates, recruiting new advocates, and teaching new advocates about the benefits of the products and encouraging them to spread the word.For example WOM services such as SheSpeaks and BzzAgent are a great way to recruit new brand advocates and engage them into the brand. The initial conversation starter is product sampling, but lo ng-lasting relationships can be formed. It is of outmost importance to engage in transparent conversation. WOM campaigns work best when the marketer can engage in two-way conversation with consumers. Some simple ways to execute include creating blogs and other tools to share information or participating openly on online blogs and discussions.For a brand to build an impactful WOM online or off -line campaign some touch-points need to be defined. First the marketer needs to identify who the â€Å"Talkers† are-the ideal brand advocates who will tell their friends about the brand. This target group has to be defined and then be wooed to become true advocates for the brand. Next, the â€Å"Tools† have to be identified- the campaign mediums or resources through which the message can travel (online, off-line or integrated).An effective tactic to make the message spread faster is to disguise the message as something which is entertaining and interesting enough that it begs to be passed around. It needs to be remembered that viral marketing is not about the product but about the message. Next it is to be decided how the brand owner will be â€Å"Taking Part†- how the marketer should directly or indirectly join the conversation while being careful not to be heavy-handed and giving thousands or millions of potential customers a platform to interact. An important final step is â€Å"Tracking†.It has to be decided on how the research will be collected, analyzed, disseminated and utilized to best impact the brand. A mistake many marketers do is rushing into a WOM campaign without a clear strategy or vision. There is a dangerous flipside to WOM- in the absence of an authentic, wellconstructed brand message, consumers will unleash their own impressions which could be positive or negative to fill the void, and today’s speed of light communication platforms enable those homemade brand messages to travel at lightening speed.Brands must fiercely protect the brand assets and remain loyal to the core brand identity in order to gain the respect of the masses. Profitable brands can be built on deploying WOM smartly. The online success of the beauty brand e. l. f. Cosmetics is a good example. Joseph Shamah, the brand’s CEO says that WOM has been very effective for them and more than 80% of their customers say they heard about the brand from a friend.